There’s [$XX,XXX] Of Information Here Just Waiting To Be Tapped

Before revealing your offer, explain why your product is worth the full, public price.

You can use: the value of the benefits they get from it, the value of the time they save, if it’s something that directly helps them make money you can show that what they’ll make is more than what it costs.

But make sure you’re doing this for full price. Your prospects should think even the full ticket price is a bargain.

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• Awesome benefit they’ll get with your product
• Awesome benefit they’ll get with your product
• Awesome benefit they’ll get with your product
• Awesome benefit they’ll get with your product

Dear [Prospect Title]

In this bit, you want to make your prospect relate to you instantly.

A good way to do this is by describing a common, frustrating experience they’ve had. Draw a picture of how they encounter the pain your product solves. Use phrases like ‘Have you ever...’ or ‘You know how...’

When you’ve got them thinking about this pain, distil it down into a single subhead:

Home In On The Biggest Pain Point Of Your Audience

Use this section to make your audience imagine the biggest pain point they face.

This could be to do with a process (e.g. something taking too long to do), or with a feeling (e.g. they feel like they have an impossible task) or with a desire (e.g. a lack of money or freedom) – but it needs to be something your product can fix, because we’ll be coming back to this a lot.

There’s 2 important things you need to do here – make your prospect feel like you understand their pain, and assure them that they are not alone.

But After Today, You’ll Be Able To [Do Something They Thought Was Impossible] 

Introduce yourself and explain why people should listen to you. What’s your experience? What amazing results have you had?

You need to explain that you’ve faced the problem and overcome it. Maybe you overcame it by getting lucky. Maybe you were forced into it. But something that happened that meant you had some experience your prospect did not, which meant you succeeded.

This Could All Have Been Very Different, Until One Day Changed My Life

This is the bit where you tell your story.

What was your initial situation?

What was the defining event that meant you were able to solve the problem? Why did this event happen to you, and hasn’t yet happened for your prospect?

So I [Took An Action Which Solved The Problem]... And Now [I Get Incredible Results]

In this section, talk about what your life is like now you’ve solved the problem.

You could talk about all the things you don’t need to do any more. You could talk about the process you now use that’s a lot simpler than the one your prospect is using to get the same result.

Explain how this new life is a direct result of the information that you’ve put in your product.

Introducing: [Product Title]

Now you’ve introduced the product, don’t hold back.

Gush about it. Tell everyone why it’s amazing. What are the biggest benefits they’ll get if they have your product? Use them here.

Finally, remind them why, if they’ve got this product, they’ll never have the big pain you talked about above again.

• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read
• Bullet about benefits they’ll get and amazing content they’ll see or read

Here’s What’s Going To Happen When You Look Inside

And Remember, [This Content] Can Be Used By ANYONE

A common objection you’ll run into is that your prospect isn’t advanced enough to use the information you’ll be giving them, so you need to reassure them that anyone can use it, even if they’ve got no experience at all.

Then prove it, with a load of amazing testimonials.

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Megan Smith

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Megan Smith

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Megan Smith

Donec vel velit accumsan quam pulvinar convallis. Quisque ac venenatis nunc. Etiam malesuada metus placerat bibendum imperdiet. In efficitur varius tempus.

Megan Smith

Donec vel velit accumsan quam pulvinar convallis. Quisque ac venenatis nunc. Etiam malesuada metus placerat bibendum imperdiet. In efficitur varius tempus.

Megan Smith

Donec vel velit accumsan quam pulvinar convallis. Quisque ac venenatis nunc. Etiam malesuada metus placerat bibendum imperdiet. In efficitur varius tempus.

Megan Smith

Check Out Everything You’ll Use To [Get The Big Benefit]

Describe the contents of this module. What cool things are they going to discover inside it? What are they going to be able to do once they’ve read it? What cool results have you achieved based on what you teach here?

Module 1:  [Title]

Describe the contents of this module. What cool things are they going to discover inside it? What are they going to be able to do once they’ve read it? What cool results have you achieved based on what you teach here?

Module 2:  [Title]

Describe the contents of this module. What cool things are they going to discover inside it? What are they going to be able to do once they’ve read it? What cool results have you achieved based on what you teach here?

Module 3:  [Title]

Describe the contents of this module. What cool things are they going to discover inside it? What are they going to be able to do once they’ve read it? What cool results have you achieved based on what you teach here?

Module 4:  [Title]

PLUS You’ll [Get This Amazing Benefit From This Bonus Content]

By this point, your prospect should be thinking that your course sounds amazing.

So now you can make it seem even better by talking about what else they get too. This could be a bonus product, it could be a new type of content (maybe you’ve only talked about text so far, but they get videos too), it could be something that every module has but you haven’t mentioned yet (possibly quick summary sheets or worked examples).

If you don’t have anything like this, you can delete this section.

But There Are [X] Times Even I Think You Shouldn’t Push The Button

This is where you negatively qualify your prospect. Explain when they shouldn’t buy (maybe because they’re lazy, or because they’re already making so much money they don’t want any more). By doing this, your prospect will think they’re not one of those people and so SHOULD buy your product.

​

1. If you’re [reason 1]. Explain why this person shouldn’t buy.

2. If you’re [reason 2]. Explain why this person shouldn’t buy.

3. If you’re [reason 3]. Explain why this person shouldn’t buy.

​

Now explain what this means – if they’re NOT any of the people mentioned above, they can buy with confidence.

And You’ll Be Totally Covered By My 30-Day 100% Guarantee

Now, I want to make sure as many people get the benefit of [this course] as possible. That’s why I’m offering a completely unconditional 30-day guarantee.

It’s simple:

You’ve got 30 days to read and try out everything inside.

If at any point you don’t think you’ll make your money back ten times over, if you don’t like the font… hell, if you just watched a sad movie and need cheering up… all you need to do is send me an e-mail and you’ll get it all back.

No harm, no foul. Just a cast-iron promise.

But You Can Get Access Today At A Huge Discount

Now you can reveal your deal.

Your prospect won’t have to pay the full price at all, they can pay far less.

Spell out how much they’ll be saving, and how if the product was a great deal at full price, at this price it’s a complete no-brainer.

You’re Just One Click Away From Never Being Forced To Deal With [Pain Point] Again

In the previous section, you made a logical argument about why your prospect should buy. Now you need to make an emotional one.

Tell them about how good it’ll feel to have their problem solved. Make your prospect imagine what it’ll be like to have an easy life.

Then tell them to hit the button again.

All the best,

Firstname Lastname

[Your Name]

P.S. If you’re still here, you’re probably on the fence. And in that case, there’s only one thing I can suggest: give it a go.

You’ve got 30 days to try it out. And if it’s not for you, all you have to do is send one e-mail and you’ll get your whole investment back, in full.

But if you don’t try, you’ll never know. Hit the button below now to get access right away: